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July 27, 2026

Ignore the Headlines. Follow the Buyers.

Interview with Ronda Conger, VP of CBH Homes

Everyone wants to talk about the market.

Interest rates. Buyer hesitation. Headlines predicting what’s next.

Here’s what I believe:

People will always buy homes.

People get married. They have babies. They graduate college. They change jobs. They relocate. Buying a home isn’t just a financial decision—it’s a life event.

That’s why we don’t let the news dictate our strategy.

Instead, we ask ourselves three simple questions every day:

• Are we building the right homes?
• Are they priced correctly?
• Are we making it easy for buyers to say yes?

That’s where our focus stays.

The Buyers Are Still There

We don’t rely on headlines—we rely on data.

We see thousands of people visiting our website every month.

We see buyers touring homes.

We see online inquiries coming in daily.

Most importantly—we’re breaking sales records.

The proof tells us buyers are still shopping.

If homes aren’t selling, it’s usually time to evaluate the product, the pricing, or the experience—not assume buyers have disappeared.

Meet Buyers Where They Are

CBH builds for every stage of life.

Whether it’s a first-time buyer purchasing their very first home or a family looking for their forever home, every product is intentionally designed around that buyer.

That means the floor plans…

The finishes…

The pricing…

Everything has to align with what that buyer values most.

Our goal has always been simple:

Meet the buyer where they are.

Incentives Still Matter

Today’s buyers often need one final push.

Sometimes that’s closing cost assistance.

Sometimes it’s an interest rate buy-down.

Sometimes it’s landscaping or fencing.

We work incredibly hard with our vendors, suppliers, and trade partners to keep costs down so we can provide meaningful incentives that help buyers get across the finish line.

Want to see what BONUSES you can cash in – go here!

Fast. Easy. Fun.

Those three words drive almost every decision we make.

We currently have more than 500 move-in-ready homes available because buyers don’t want to wait nine months anymore. 

Many want to move within 30 days.

So we built our entire buying experience around speed and convenience.

With our Tour Now program, buyers can tour homes on their own schedule—day or night—without waiting for a model home to open or an appointment to become available.

If they find the right home, they can reserve it online and move toward closing almost immediately.

Buying a home shouldn’t be complicated.

It should be fast.

Easy.

And yes—even fun.

Built Different

People often ask why CBH operates differently than many large production builders.

The answer is simple:

Because we choose to.

We don’t build our business around traditional model homes.

Instead, we create experiences.

Every Saturday we host neighborhood events with food trucks, open homes, and an atmosphere where buyers actually enjoy spending time. (Catch all the details here!)

People don’t necessarily want another sales presentation.

They want to experience the neighborhood.

They want flexibility.

They want convenience.

We’re simply meeting them where they already are.

Always Improving

One of our internal philosophies is called Always Improving.

Every employee can submit ideas for making CBH better.

Every process is open for improvement.

Every week we review pricing.

We’re constantly evaluating build speed.

We’re redesigning packages.

We’re investing heavily in AI.

We’re adding even more Tour Now homes because buyers told us they wanted greater access.

Success isn’t permission to get comfortable.

It’s a responsibility to get better.

The Biggest Challenge?

People often ask what keeps us up at night.

It isn’t interest rates.

It isn’t competitors.

It isn’t the headlines.

Our biggest challenge is making sure we’re better tomorrow than we are today.

Because if we continue improving the product, the experience, and the way we serve people…

The buyers will keep showing up.

And we’ll be ready for them.

About CBH Homes

CBH Homes builds across the Treasure Valley – Boise, Meridian, Nampa, Eagle, Kuna, Star, and beyond. Browse our available homes and use Tour Now to explore on your schedule.

Since 1992, we’ve grown to 30,000+ happy homeowners and held the ranking of Idaho’s #1 homebuilder. We know what a beautiful home looks like – and we can’t wait to show you yours.